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Pricing that scales with your phone, not your headcount.

Plans are based on the minutes Mark actually spends on calls. At a typical 2 to 3 minute release call, that's about $2 for a call answered, looked up, and closed. Instantly, 24/7, twenty at a time.

Solo
For single-lot operators, or after-hours and overflow only.
$299/mo
300 AI minutes included · ≈120 calls · $0.90/min after
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    Mark, the AI voice agent: releases, fee quotes, pickup steps
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    Data sync from any phone system and towing software
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    Exact-fee billing engine, configured to your rates
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    Call dashboard, recordings & transcripts kept forever
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    Human transfer & 4-minute cap
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Starter
For growing operations and full after-hours coverage.
$699/mo
900 AI minutes included · ≈360 calls · $0.80/min after
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    Everything in Solo
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    Wrong and partial plate matching
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    Lookups by VIN, make/model, color, or property
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    20 concurrent calls, no busy signal
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    Staged rollout with instant rollback
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Most popular
Growth
For operators covering hundreds of properties with a phone that never stops.
$1,499/mo
2,000 AI minutes included · ≈800 calls · $0.70/min after
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    Everything in Starter
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    On-demand data refresh for just-towed vehicles
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    Usage & resolution analytics in the dashboard
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    Priority support from the team that built it
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    Early access to Spanish, registration & enforcement as they ship
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Every plan includes white-glove setup: data sync, fee rules, phone menu, and sandbox testing, scoped to your stack on the demo call. No long-term contract required.

Scale · Custom

For high-volume, multi-lot, or multi-brand operations. Volume pricing from $0.60/min with a $2,500/mo minimum, custom concurrency, an SLA, multiple brands and phone numbers, and a direct line to the engineering team.

Talk to us
5%

Every deployment starts as a pilot. Mark takes about 5% of your release calls while your team handles the rest. You watch real calls land in the dashboard: recordings, transcripts, outcomes. Ramp up only when you trust what you're hearing. Instant rollback the whole way.

Estimate your plan

What would your call volume cost?

Drag to roughly how many find-your-car release calls hit your phones each day. We'll assume the typical 2 to 3 minute call.

Estimates use a 2.5-minute average call and a 30-day month. Your phone menu filters non-release calls before they use any minutes.

$2,199/mo
Growth plan
The math

Compare it to the alternatives you're already paying for.

Answers instantly, 24/7Calls at onceLanguagesTypical costKnows your tow data
Towline (Growth)Yes20English, Spanish soon≈ $0.75/min effectiveYes, synced continuously
Live answering serviceUsuallyVariesSometimes≈ $1.00–2.00/minNo, reads a script
Hiring another CSROne shift1If you can hire it$3,000+/mo loadedAfter training
Letting it ringNo0NoMissed releases & angry reviewsNone

Answering-service and staffing figures are typical market ranges. Your local numbers may differ.

Pricing questions, answered straight.

What counts as a billed minute?
Only time Mark is actually on a connected call. Your phone menu filters non-release calls before they ever reach him, and calls that transfer to your team only bill for the AI portion. The 4-minute auto-transfer cap bounds the cost of any single call. A runaway 20-minute call can't happen.
What happens if I go over my included minutes?
Overage bills at your plan's per-minute rate. No service interruption, no surprise tier bump. Usage is visible in your dashboard all month, and if you're consistently over, we'll help you right-size the plan.
How much does setup cost?
Setup is included, no separate fee. It's scoped to your systems on the demo call, and covers the data sync, fee engine configured to your exact rates, phone menu setup, sandbox testing, and the staged rollout.
Do I have to sign a long contract?
Plans are monthly. And because Towline keeps your records in a database you own, you're never locked in. The product has to keep earning the renewal. That's the deal.
Why minutes and not per-seat licenses?
Because the value isn't seats. It's answered calls. Minutes track exactly what Mark does for you, and the per-call economics are easy to check: at 2 to 3 minutes per release, you're paying about $2 for a call answered, looked up, and closed in one ring at 2 AM.
Can I start smaller than Starter?
Yes. Solo starts at $299, and the pilot is the small start on any plan: a slice of your release calls, real results in the dashboard, ramp when ready. If your volume is tiny, a handful of calls a day, book a quick call and we'll figure something out.
Book a demo

Get a real quote on your real call volume.

Bring a week of your call log. We'll show you what Mark would have handled, size the right plan, and scope implementation. All on one call.

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