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Pricing that scales with your phone, not your headcount.

Plans are based on the minutes Mark actually spends on calls. At a typical 2–3 minute tow lookup, that works out to about a dollar per resolved call. Answered instantly, 24/7, twenty at a time.

Solo
For single-truck operators, or after-hours and overflow only.
$199/mo
300 AI minutes included · ≈120 calls · $0.60/min after
  • ✓
    Mark, the AI voice agent: lookups, fee quotes, pickup instructions
  • ✓
    Data sync from your towing software
  • ✓
    Exact-fee billing engine, configured to your rates
  • ✓
    Call dashboard, recordings & transcripts kept forever
  • ✓
    Human transfer & 4-minute cap
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Starter
For smaller operations, or after-hours and overflow coverage only.
$499/mo
1,000 AI minutes included · ≈400 calls · $0.55/min after
  • ✓
    Mark, the AI voice agent: lookups, fee quotes, pickup instructions
  • ✓
    Data sync from your towing software
  • ✓
    Exact-fee billing engine, configured to your rates
  • ✓
    Call dashboard, recordings & transcripts kept forever
  • ✓
    Human transfer & 4-minute cap
  • ✓
    Staged rollout with instant rollback
Book a demo
Most popular
Growth
For operators covering hundreds of properties with a phone that never stops.
$999/mo
2,500 AI minutes included · ≈1,000 calls · $0.45/min after
  • ✓
    Everything in Starter
  • ✓
    20 concurrent calls, the whole Monday rush at once
  • ✓
    On-demand data refresh for just-hooked vehicles
  • ✓
    Usage & resolution analytics in the dashboard
  • ✓
    Priority support from the team that built it
Book a demo

Every plan includes white-glove implementation: data sync, fee rules, phone menu, and sandbox testing, scoped to your stack on the demo call. No long-term contract required.

Scale · Custom

For high-volume, multi-yard, or multi-brand operations. Volume pricing on minutes, custom concurrency, an SLA, multiple brands and phone numbers, early access to the registration & CRM roadmap, and a direct line to the engineering team.

Talk to us
5%

Every deployment starts as a pilot. Mark takes about 5% of your lookup calls while your team handles the rest. You watch real calls land in the dashboard: recordings, transcripts, outcomes. Ramp up only when you trust what you're hearing. Instant rollback the whole way.

Estimate your plan

What would your call volume cost?

Drag to roughly how many towed-vehicle calls hit your phones each day. We'll assume the typical 2–3 minute call.

Estimates use a 2.5-minute average call and a 30-day month. Your phone menu filters non-lookup calls before they use any minutes.

$999/mo
Growth plan
The math

Compare it to the alternatives you're already paying for.

Answers instantly, 24/7Calls at onceTypical costKnows your tow data
Towline (Growth)Yes20≈ $0.40/min effectiveYes, synced continuously
Live answering serviceUsuallyVaries≈ $1.00–2.00/minNo, reads a script
Hiring another dispatcherOne shift1$3,000+/mo loadedAfter training
Letting it ringNo0Missed releases & angry reviewsNone

Answering-service and staffing figures are typical market ranges. Your local numbers may differ.

Pricing questions, answered straight.

What counts as a billed minute?
Only time Mark is actually on a connected call. Your phone menu filters non-lookup calls before they ever reach him, and calls that transfer to your team only bill for the AI portion. The 4-minute auto-transfer cap bounds the cost of any single call. A runaway 20-minute call can't happen.
What happens if I go over my included minutes?
Overage bills at your plan's per-minute rate. No service interruption, no surprise tier bump. Usage is visible in your dashboard all month, and if you're consistently over, we'll help you right-size the plan.
How much does implementation cost?
It depends on your towing software and phone system, so it's scoped on the demo call rather than guessed at here. Every implementation includes the data sync, fee engine configuration to your exact rates, phone menu setup, sandbox testing, and the staged rollout.
Do I have to sign a long contract?
Plans are monthly. And because Towline keeps your records in a database you own, you're never locked in. The product has to keep earning the renewal. That's the deal.
Why minutes and not per-seat licenses?
Because the value isn't seats. It's answered calls. Minutes track exactly what the agent does for you, and the per-call economics are easy to check: at 2–3 minutes per lookup, you're paying about a dollar for a call that's answered in one ring at 2 AM.
Can I start smaller than Starter?
The pilot is the small start: a slice of your lookup calls, real results in the dashboard, ramp when ready. If your volume is tiny, a handful of calls a day, email us and we'll figure something out.
Book a demo

Get a real quote on your real call volume.

Bring a week of your call log. We'll show you what Mark would have handled, size the right plan, and scope implementation. All on one call.

Book a demo

Or email wyatt@nwai.co